Tuesday, June 29, 2004
Search Engine Fun and New Ideas for Safeco Field promotions
My hit counter tracks the search terms used by visitors reaching Mariners Wheelhouse through a search engine. Not surprisingly, the most common search phrases are various combinations of Seattle", "Mariners", "baseball", and "wheelhouse". After you get past those searches, however, the most popular seach phrase is "mark kotsay's wife". Try googling it.
I think a Mark Kotsay's wife photo day is still an excellent promotion opportunity. If baseball is serious about needing to expand its appeal to younger fans, a promotion such as that might do it. Better than Country Nusic Night; I'm really sorry I missed out on that one.
Actually the musical promotion night the Mariners should have is a Ray Charles night. Ray started his career in Seattle, when he decided to get as far from Florida as he could. It would be a great way to remember Ray and remind people of his connection to Seattle. Use Ray's rendition of America the Beautiful in lieu of the anthem that night.
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P.S.: I know Charlotte Dodds is not Mark Kotsay's wife. But we shouldn't allow a small detail such as that to ruin a fine promotional idea.
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